Trading Card Marketing & Communication
Since 2023, EGM Group has run every local marketing and communication activity for Topps in Hungary — driving national sales up by 40%+ and turning a niche hobby into a nationwide collector movement.
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Since 2023, EGM Group has run every local marketing and communication activity for Topps in Hungary — driving national sales up by 40%+ and turning a niche hobby into a nationwide collector movement.
We manage all local marketing and communication for Topps in Hungary — driving product visibility and sales through coordinated digital campaigns, content production and paid advertising.
During our collaboration, we helped increase national sales performance by over 40%, while significantly expanding the brand's presence among collectors and sports fans.
We also played a key role in growing the Budapest Card Show. What once resembled a small warehouse-style gathering has evolved into a large-scale collector event — most recently hosted at the Puskás Arena.
Beyond the local market, we organised international creator activations, sending content creators to UEFA Club Competition finals to produce exclusive content and amplify the brand around major football moments.
Creator-led video ads produced for Topps campaigns — running continuously, the way they live on social.
Campaign key visuals, product graphics and promotional artwork produced across Topps activations.
Let's turn your brand into the next case study. We bring the strategy, the craft and the vibe.
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